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Zen Diamond, a well-known Turkish diamond jewellery manufacturer with a deep-rooted family tradition in jewellery making that has been passed down during many generations, opened its first U.S store at Westfield Garden State Plaza, in Bergen County, New Jersey, in September.

“During the past three years we have been growing constantly abroad with stores in cities like Dusseldorf, Cologne, Hamburg, Dubai, Abu Dhabi, and also in Kuwait. Establishing a presence at this pre-eminent mall that is hailed as one of the most influential malls in the country for prominent brands, is very important in our growth strategy as a global diamond jewellery brand and underscores the importance of the US market,” said Emil Guzelis, CEO of Zen Diamond. “We have designed the store with the warmth and elegance that make our jewellery collections a pleasure to explore, and we look forward to welcoming everyone to the Zen shopping experience.”

Visitors will discover various designs featuring diamonds and coloured gemstones. Among them is a broad wedding collection, ranging from engagement rings to wedding bands, as well as eternity rings for those cherished moments in life, such as anniversaries and other special occasions. Modern or classic, many diamond models in different styles are available.

Models designed with Forevermark diamonds attract the attention of visitors in the Zen Diamond store

In its new store, Zen Diamond also introduced its Forevermark line. Zen Diamond is an Authorised Jeweller of Forevermark, the diamond brand of De Beers Group. Every Forevermark inscribed diamond is completely natural,

hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced. Selected by hand, less than 1 percent of the world’s diamonds are eligible to become a Forevermark diamond.

Every step of its journey adheres to strict criteria, calling on master craftsmen and the most experienced of experts to ensure that only the most beautiful diamonds are chosen to be inscribed as Forevermark.

Elegant designs featuring beautiful Forevermark diamonds are waiting for welcoming their new owners.


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