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Vicenzaoro Trade Show Records 24% Rise In Visitors


Vicenzaoro 2022, the year's first European trade show for the gold and jewellery industry, closed with a 24% increase in visitor numbers over the September 2021 edition. The market responded positively to the show's date change: Vicenzaoro was initially planned for January, but owing to a renewed surge in Covid-19 cases, it was pushed back to March 17-21.


The show, organised by IEG, hosted over 1,000 exhibitors (with some 140 at the T. Gold section), and welcomed 300 buyers, 53% of them from 127 countries outside Italy, chiefly from Spain (6.5% of the total), Germany (6.4%), the USA (6.3%), Greece (5.3%) and France (5.2%). Among the visitors, also students, designers, schools and other institutions, and media representatives from all over the world. In parallel with Vicenzaoro, IEG staged the first edition of Vo’Clock Privé, a select new showcase for contemporary watch brands, open also to the public, and T.Gold, featuring state-of-the art machinery and technologies for jewellery design and manufacturing.

The generalised feeling among exhibitors was optimistic. “This edition, with the exception of [visitors from] the Far East, an area still affected by the pandemic, and from the parts of Europe sadly in the midst of a crisis, has seen visitors from all our key countries, from Canada to Colombia,” said Alessia Crivelli, head of marketing at Crivelli. “We were surprised at the interesting new contacts we made [with buyers] from Iran, Colombia and Europe, even from the Balkans, something that, seeing the situation there, heartened our spirits,” said Alice Alessi, board member of Alessi Domenico SpA. “There were buyers from Egypt and Morocco too, and we managed to re-connect with the Italian market, which is very attractive for us,” said Gerhard Schreiner, president of Schreiner Jewellery, exhibiting again at Vicenzaoro after a ten-year absence.