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Turkey’s Jewellery Chain Atasay Opens at DFC


Turkey’s biggest jewellery chain, Atasay, has launched its first store in Qatar at Doha Festival City (DFC), Qatar’s preferred shopping destination, with a Qatar Exclusive Capsule Collection, a handcrafted selection of fine jewellery inspired by the country’s landscape.


The opening event was attended by the Turkish Ambassador to Qatar HE Fikret Özer, who cut the store’s ribbon alongside the famous Turkish star Meryem Uzerli (Hareem el Sultan), the brand ambassador and face of Atasay. The guests of honour were accompanied by the Owner/President of Atasay Group Cihan Kamer, Atasay board member Çiğdem Kamer, CEO Atasay Kamer and senior management of DFC.

Atasay Kamer said: “We are very happy to open the first ever store for our brand in Qatar at DFC. The exclusive collection, we are featuring for this occasion, is a celebration of the great bond that connects the peoples of Qatar and Turkey.”

Robert Hall, general manager of DFC, said: “As a preferred retail destination, DFC is proud to be the choice of Atasay Group for their Qatari debut. This only conveys the confidence global brands have in the experience we provide at the mall for both retailers and shoppers.”


Inspired by the breathtaking landscape of Qatar, the exquisite capsule collection features an elegant range of bracelets, necklaces, rings and earrings in high carat gold, showcasing unique motifs and designs that refer back to prominent local characteristics. This collection will be available exclusively at Doha Festival City.

Symbolising the harmony between water and desert, the collection offers a selection of pieces in gold with subtle hints of turquoise. The delicate pink quartz and rose gold pieces are drawn from the stunning colourful sunsets in the city.


Designs are sophisticated and elaborate to represent the architecture of Qatar and other historical elements using pearls. The abundant sun of the country inspires a beautiful pair of circular flower earrings in gold, while a necklace and ring set with concentric floral patterns in turquoise and yellow gold are meant to reflect the cultural diversity of the region.