Tiffany & Co. today announces its latest campaign for the T Collection, starring model and entrepreneur Hailey Bieber. An evolution of an iconic collection, this marks Bieber’s first advertising venture for the jeweler since her appointment as a Tiffany & Co. global House ambassador last October. Shot on location in Los Angeles, Bieber wears key designs from the T Collection, including new pavé diamond earrings and oversized pendants—perfect for stacking and layering.
“I have special memories of the women I admire wearing Tiffany & Co. jewelry,” said Hailey Bieber. “It’s a real honor to join that legacy as the face of the T Collection.”
A pure, graphic construction, the T motif of the collection draws inspiration from the House’s instantly recognizable logo. Finding power in simplicity, each design celebrates the Tiffany & Co. name and pays tribute to modernity and strength. In an unapologetic expression of personal style, Bieber showcases the collection’s bold silhouettes, hand-polished finishes and striking pavé diamonds.
“A modern-day style icon, Hailey Bieber embodies the powerful spirit of the T Collection,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “We are excited for her to star in our new T Collection campaign.”
New T Collection designs are now available, with circle pendants and hoop earrings, including styles with pavé diamonds, priced between $3500 and $6800. An 18k rose gold ear cuff featuring pavé diamonds and additional hoop earrings will launch in September 2022, while 18k yellow, rose and white gold pendants will launch in early 2023.