This is in response to last year’s 40th Anniversary book.
Royal Chain introduced a new concept, called The Gold Book 2019, and if you are a lover of gold, you will not want to miss this. The new introduction is in response to last year’s 40th Anniversary book, which took the best new designs for 2018 and put them in a standalone book all by themselves. After an overwhelming response to the presentation, the company decided to continue the story into 2019. Company Vice President of Design and Marketing, Phillip Gabriel Maroof, who conceptualized the book, said “Gold is so versatile, there is so much you can do with it, and it is important for retailers to see how innovative gold artisans can be. This book highlights that in the most relevant way to retailers and consumers alike.”
Indeed the collection is vast in terms of size and also styling and price points. It highlights styles buried deep in the archives, updated classics, fashion trend stories, and designs exclusive from places never before seen. This time, men’s jewelry will also be in focus because of rising interest in the category.
The Gold Book leaves no room for mystery, declaring its status as THE reference for everything gold related. Royal Chain introduced the collection during Las Vegas Jewelry week and will have it on display throughout the summer show season.