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Mother’s Day Spending to Reach Record High


WASHINGTON DC – Mother’s Day spending is expected to total $31.7 billion this year, up $3.6 billion from 2021’s record spending, according to the annual consumer survey released today by the National Retail Federation and Prosper Insights & Analytics. Approximately 84 percent of U.S. adults are expected to celebrate Mother’s Day.


“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

 

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday.”

NRF President and CEO Matthew Shay.

 

Consumers are planning to spend $25 more this year on Mother’s Day purchases and are expected to spend a record average of $245.76.


Jewelry purchases and special outings such as dinner or brunch are driving this year’s spending increases, marking a record in the survey’s history for average spending in both categories.


“Jewelry remains a timeless gift selection for Mother’s Day and continues to capture an increasing market share,” said Prosper Vice President of Strategy Phil Rist. “Forty-one percent of consumers are planning to gift jewelry this year, up from 34 percent in 2021 and total spending on jewelry is expected to reach $7.0 billion.”