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Luciano Rodembusch joins Pandora as North America GM

Top jewellery executive to lead company’s biggest market.

Pandora announced that Luciano Rodembusch will join the company as General Manager of the North America cluster, reporting to CCO Martino Pessina.

Luciano Rodembusch comes to Pandora from Tiffany & Co., where he has spent more than 10 years in international leadership roles, most recently as SVP Americas. He has previously held positions in sales, marketing and management at Diageo, Bristol-Meyers Squibb and Procter & Gamble.

In his new role, Luciano Rodembusch will be in charge of Pandora’s business in North America, which is the largest of Pandora’s 10 geographical clusters. The cluster employs more than 3,000 people and covers 1,500 points of sale in the U.S., Canada and the Caribbean, including 500 concept stores.

Accounting for 24% of group revenue in 2020, the U.S. is Pandora’s biggest market and a key focus in Pandora’s newly launched strategy, Phoenix. The company has identified significant growth opportunities in the U.S. and is planning on further network expansion and investments. A top priority for Luciano Rodembusch will be to lead this work and continue the successful omnichannel integration of physical and online stores in close collaboration with the company’s franchise partners.

Luciano Rodembusch will join Pandora on August 2, 2021. He replaces Sid Keswani who stepped down in April.

“Luciano comes with a wealth of experience in growing global brands and an excellent track record in jewellery. He has a very strong focus on consumers combined with great leadership capabilities, and he is just the right person to lead our continued progress in North America,” says CCO Martino Pessina.

“Pandora has come out of its turnaround in great shape, and it is a very exciting moment to join the brand. I see tremendous opportunity to grow the business in North America and look forward to being part of the team”, says Luciano Rodembusch.

Luciano Rodembusch is Brazilian. He lives in New York with his wife and two children.


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