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JCK Update: The Las Vegas Show’s A Go


Don’t believe any rumors, say JCK show organizers. The Las Vegas show will go on!

The JCK Show will take place Aug. 27–30, 2021, at The Venetian Hotel and Sands Expo in Las Vegas (pictured). Luxury by JCK begins Aug. 24 at the same venue, with the first few days—until Aug. 26—by invitation only. After Aug. 26, Luxury will be open to all attendees and run concurrently with JCK.


The show is run by RX, which also owns JCK magazine and JCKonline.


Sarin Bachmann, group vice president for Reed Jewelry Group, provided the following statement:


The JCK Show is happening!

JCK is very much looking forward to reuniting the jewelry industry safely in person after more than two years without an opportunity for retailers to explore JCK, Luxury, and Jewelry Week in Las Vegas. We know how important it is for the industry to get back to business, restock cases, discover what is new, and be ready for another very strong holiday season.

We know many of you have questions about Nevada’s newly released health requirements and what they will mean for our show. As always, health and safety is at the forefront of our planning, and we are committed to safeguarding our industry by keeping our health and safety protocols updated in accordance with public health recommendations and in consultation with our venue partners at The Venetian and Sands and our fellow industry Vegas jewelry week event organizers. Since guidelines continue to evolve and requirements are also changing, regularly updated guidelines can be found here. The Venetian Hotel has also updated its safety protocols with The Venetian Clean Commitment—which can be found here—including air filtration and HVAC upgrades.


We operated JIS safely and successfully back in March with similar protocols in place, and just two weeks ago RX held a security industry event at The Venetian and Sands.


This year will be a bit different than previous years, and some of our valued international partners and attendees will not be able to be with us due to governmental travel restrictions. Our team is diligently working to get attendees and exhibitors to the show safely.


But for those not able to benefit from joining us in Las Vegas, whatever the circumstance—and for those who do join us in Vegas but want more product discovery and education year-round (along with a VIP experience on site at JCK)—we encourage you to explore Jewelers Source by JCK for product and vendor discovery and best-in-class virtual jewelry meetings and purchasing options; and JCK Pro for expert education, trend talks, in-depth exclusive articles, industry research such as the State of the Jewelry Industry Report, a VIP experience at the JCK in-person show, and much more.


If you ever wonder if a rumor you hear about JCK is true or not, feel free to reach out to the JCK Show team directly, and we will be happy to tell you what is fact and what is fiction.

We can’t wait to welcome the jewelry industry back to JCK and Luxury in person.


By working together, we can bring our customers, friends, and partners in the industry we all love together again, to keep businesses growing and to continue to drive consumers into our retailers’ stores, as well as excitement about what they find there. We are in this together. Thank you for your continued support and partnership.


For those of you that plan to join us and have not registered or booked your travel, there is still time! You can register here and book your travel here. See a list of all participating exhibitors here.