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De Beers Forevermark's key partner for UAE


Phase 1 of the partnership will see announcement of 27 key Jawhara Jewellery stores in UAE


Award winning jewellery retail brand, Jawhara Jewellery, has announced that it has recently been appointed as the authorised Forevermark Jewellers in the Middle East. The recently signed partnership will see classic Forevermark collection being showcased across 10 key stores of Jawhara Jewellery in the UAE including premium locations such as The Dubai Mall and Mall of the Emirates. The ‘Jawhara - Forevermark’ network will also see 17 new stores by end of June, making it a total of 27 populous locations.


“It gives us immense pleasure to have associated with Forevermark – the diamond expert that offers the best quality of diamonds to its partners, with its stringent selection process. Each Forevermark diamond is inscribed with a unique number, guaranteeing that each natural diamond is beautiful, rare, and responsibly sourced. Using Forevermark diamonds in our designs enhances the jewellery and strengthens the trust that customers have in us. There is a wide range of Forevermark diamond jewellery available at our stores across the UAE, and we hope that our customers have a memorable shopping experience. We have currently launched 10 stores and will be launching 17 more by this June.” said Tawhid Abdullah, CEO, Jawhara Jewellers.


“Jawhara Jewellers is one of the most established and respected jewellery brands in the UAE, and we are extremely delighted to be partnering with them. Forevermark selects its partners as carefully as it does its diamonds, which is why our partnership with Jawhara Jewellers, whose values and perseverance for excellence make them the perfect match. Their elegant designs and craftsmanship enhance the beauty of a Forevermark diamond, and we look forward to a lasting relationship with them,” said Sachin Jain, Managing Director, De Beers India.


The two brands shared desire to create jewellery with impeccable craftsmanship and exceptional quality forms an ideal partnership and will give customers in the UAE access to some of the world’s most beautiful, rare and responsibly sourced natural diamonds.