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China and Japan See Increased Demand for Platinum Jewelry

Based on a recent report by Platinum Guild International and quoted by Rough & Polished, demand for platinum jewelry has seen “a continued increase in China and Japan” in 2021.

The year-on-year growth in demand in China for platinum gem-set jewelry was “driven by pent-up bridal demand and the launch of new collections and designs.” According to the report, PGI partner retail sales saw 6% year-on-year growth in sales.

Meanwhile, platinum jewelry unit sales rebounded strongly in 2021, rising 68.5%, “with jewelry retail sales and high-ticket pieces benefitting in particular.”


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