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2021: Stuller’s Year of the Wedding

Most of us were happy to say good riddance to 2020. It was a year fraught with heartache, fear, financial uncertainty, racial unrest, and a deep political divide. There was isolation at home, travel plans put on hold, and, of course, celebrations that were postponed, particularly large gatherings like weddings.

2021 brings with it renewed hope. Stuller’s Year of the Wedding™ is the company’s focus on providing jewelers with everything they need to make their customers’ wedding dreams come true. Founded by Matt Stuller in 1970, Stuller has always had a core mission of providing exceptional experiences that are easy, fast, and reliable. Now, more than ever, Stuller vows to be there for its retailers, both domestically and internationally.

“From findings to diamonds to finished wedding bands, we want to provide our jewelers with everything they need to be successful in a year weddings are expected to spike,” said Alex Stuller, senior director of bridal for the company. That includes providing on-trend engagement rings, powerful customization services, and heirloom quality wedding bands, as well as bridesmaid and anniversary gifts. “We’re putting strong focus in 2021 on Stuller’s bridal story and offering—which is the most comprehensive in the industry.”

Since Matt started building on his passion for jewelry in a spare room at his father’s dental practice back in the ’70s, Stuller has been known for its powerful breadth of product and services, inclusive of raw metals, custom-design services (a customer can literally turn in a sketch on a napkin and Stuller will create it), bench tools, extensive inventory of diamonds and gemstones, and a balance of core and on-trend designs. The company is also known for reliable just-in-time delivery and exceptional customer service.

In addition to providing the hard goods, Stuller offers a vast amount of promotional support to its jewelers, including 800-page catalogs, seasonal brochures, blogs, and social media. Morgan Waters, executive director of marketing, said, “We put out a full array of tools that jewelers can use in their business to elicit community engagement and to help and encourage sales.”

Jewelers have experienced the pandemic in different ways—some were mandated to shut down, others had steady sales, and still others fell somewhere in between. However, Stuller believes that the demand for wedding-related jewelry will start to hit across the board this spring—and rescheduled dreams will come true.

Summing up all our hopes for 2021: “People are ready to celebrate again,” said Alex. “And jewelry is one of the most powerful, emotive, and symbolic ways to do that.”


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